One address for a film, an experience, and a shop.

Bulles is several things at once: a documentary by Mélissa Lefebvre and Paul Tom, with its première broadcast on Télé-Québec; an interactive web experience; a theatre production; and the students' books and artwork. Each has its own audience and its own ask. Online there was a small Wix site. Nothing held the parts together, or told a viewer, a school, a venue, a journalist, or a family what to do next. And there was the clock: we signed on 11 December, the site had to be live before the film's première in late February, and the holidays sat in between.

The site had to work as a switchboard without feeling like one. Viewers, schools, venues, press, and families each needed a clear path in French and English, and the students' worlds had to stay at the centre, ahead of the logistics. So the directions sit together on the film block, in four plain calls, and the students' drawings get a section of their own on the home page. The identity was already there: REF, LG2's digital studio, had designed the Bulles mark and its gradients and was building the web experience in parallel. We took that identity as given and designed the site's pages and routing inside it.

We sent the producers eight prototypes between 18 December and 10 February. Content arrived in pieces, so each prototype went out with a list of what was still missing, and the producers marked it up in Figma. The site runs on Next.js, with a CMS for the film and its credits, the events, the press, and the videos. On the home page, the students' worlds are drawn live in the browser: each sphere leans toward the pointer and swells before it opens, and the small bubbles scatter as it passes. In the header the motion stays small: the navigation pill, which the boutique shares, and the Expérience Bulles button. The boutique runs on a Shopify theme we reworked with the site's header, hero, and footer, so it reads as part of the project, not a bolt-on.

In the site's first four months, the events page, where the screenings are listed, drew almost as many views as the home page. Every kind of visitor has a door of their own, and the students' work stays the loudest thing on the site.